GTA V is breaking all of the records. Not so long ago the game made so much revenue that Rockstar outperformed the predictions of Wall Street’s best analysts. The game remains in the top five best selling games globally even two years since its launch. It is pulling massive profit for Take-Two and Rockstar, not to mention winning countless awards and breaking records. In their latest report Take-Two (Rockstar’s parent company) stated that GTA 5 shipped over 54 million copies.
Now, technically in the report that 60 million means shipped copies. These are units of the game’s physical editions sent out to re-sellers. They haven’t all been bought yet. However, “shipped copies” does not take digital sales into account, which in the case of V count for almost half of the sales, primarily due to all the discounts going around. If we add digital sales to the equation, GTA V has indeed sold more than 60 million copies.
The largest contributors to [net revenue] in fiscal third quarter 2016 were Grand Theft Auto V and Grand Theft Auto Online, NBA 2K16, WWE 2K16, and the Borderlands series
The reason that GTA V and Online are taken as separate articles is because much of Rockstar’s revenue came from microtransactions. Shark Card sales are keeping the company powering forward, and funding the constant free DLCs for the multiplayer mode.
The holiday season brought us the highest level of revenue yet for GTA Online, and we had the highest number of active users [for the game]
GTA V continues to top all the charts, even so long after release. The constant flow of discounts on all the platforms keeps expanding the playerbase, the new DLCs make GTA Online more and more appealing, and with all the headlines the game is making, there is no shortage of press to keep it in the mind of the target audience.
Are you guys early adopters of GTA V, or did you jump in later on?
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