Take-Two Won’t ‘Sell-Out’ GTA Series

In some of its first public comments since the announcement that Grand Theft Auto 5 would be delayed, the game’s publisher, Take-Two Interactive, has came out in defense of its long development cycle. Take-Two also defended the general length of time that elapses between each instalment of the series, saying it was by design and not about to change any time soon.

Often times people ask us ‘Why don’t you come out with Grand Theft Auto every two years?’”, Take-Two COO Karl Slatoff said at a recent technology conference. “To us, that doesn’t make sense, because Grand Theft Auto, every single time it comes out, is a brand new experience. You can’t possible do that in two years. And if we did that, our product would fatigue and the franchise would degrade from a value perspective.


Now, for fans this can be seen as a mixed blessing. On the one hand, it’s understandable and even noble that Rockstar and Take-Two aren’t going down the road of selling out their series by churning out sequel after sequel, and releasing successive games that do little more than splash a new coat of paint on an old formula. It is arguable this has happened with many big series of late and I’m sure everyone recalls all the Call of Duty debate/hoopla that occurs every single time a new COD game is released. Indeed, Take-Two and Rockstar could surely pump out a GTA game every year or two and see continued strong sales

That said, TTWO themselves admit that by having such a long period of time in between releases is also self-serving in that preventing franchise fatigue keeps the demand for the next game higher, and ensures they’re getting a maximum return in sales on each investment.

However, for fans who burn through the upcoming GTA V in record time, there’s little comfort to be taken in knowing they have a five year wait for the next game in the series to be released! By anyone’s standards that has to be seen as a little excessive. After all, is the jump in progress of each game of the series not arbitrary then when there’s such a lengthy period of time between them? It can’t be that difficult to make a game far more advanced than its predecessor when it took five years for it to be baked in the development slow cooker.


Ideally there would be more of a middle ground, with GTA games being released slightly more frequently and without the overall quality of future titles being affected. If the quality of a game five years down the line is not drastically altered by the development of another game in the intermediary (and it should not be, for the technology itself would change so much during that time, that the game likely needs reworking and recoding over the years as it is), there really should be no reason not to release one more title in the middle to tide fans over.

More releases will give the impression that each title is making less of a jump, and while this will be true, we think it is also perfectly fine. If we end up with the same quality GTA V in a few months that we would’ve had if it was actually GTA VI, and we had a ‘lesser’ GTA V in between, would that really be such a bad thing for Rockstar, Take-Two and also the fans who can’t get enough of the series?

  • GamerChrisX

    There has to be some sort of a middle ground – 5 or 6 years is too long to wait!!!

  • people just kill me sometimes…..whine and moan 24/7 about games like cod for coming out too often and never really innovating….then turn around and tell other devs who actually care about their product to hurry up and rush their process,which created the games they previously loved and now want more of….THIS is why the gaming industry is swirling the drain….DUMB WHINY “GAMERS” 😉

  • Luke

    I love the gta series and rockstar itself and i honestly dont mind the wait at the end of the day your waiting for something thats going to be a huge improvement on the last game. Also its not like thats the only game they produce red dead and max Payne to name but a few help me with the wait. Also dont forget rockstars games have tons of replay value.

  • Chrom

    Zelda games release every 5 years, and they don’t suffer at all. In fact, most major Nintendo releases take around 5 years to release, that’s probably why I’m so used to it at this point.

    My only disappointment comes from the release date. R* are a scottish company, so they must know the Uni terms for at least the UK. If this were released in May, many of its 18+ target audience would have been ecstatic, we WERE ecstatic. We could spend summer on it without having to worry about coursework, dissertations. As it stands, they chose to release it just before Uni starts again for the next educational year. That sucks. That was actually a terrible decision. Even late August would have been better.

  • hi i am a fan of grand theft auto i have got three of the and when GTA V comes out i will be geting that

  • I dont care if it takes 5 years to come out, cause I know its gonna be great.

    The idea with “Episodes” in GTA IV was awesome though, it was a great way to keep fan interest without having to release an entirely new game.

  • Entrep

    Truly well said Paul!