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Here’s Why GTA Isn’t An Annual Franchise

Recently, Take-Two’s CEO Strauss Zelnick appeared at the MKM Partners Investor Day Conference, where he was extensively interviewed by Gamespot. Then a week ago, Zelnick spe about how the massive success of GTA On will not be changing the business strategy of Take-Two or Rockstar, and once again he revealed some of the tactical considerations of…

Will GTA Ever Expand Into A Multimedia Empire?

GTA has achieved what few other video game properties have – it has become a household name. Pretty much everyone, no matter how disinterested in video games and video game culture they are, will know what GTA is. Non-gamers will exclaim “did you learn how to drive in GTA?” when they’re almost run over by…